Opening on December 12, goop MRKT makes its way back to Aspen, following the brand’s summer pop-up in 2018. Just in time for ski season, goop MRKT Aspen will bring a thoughtful assortment of slopeside attire, cozy home goods, and clean beauty and wellness to one of winter’s chicest destinations. Beyond shopping, goop MRKT will host a variety of events, including wellness workshops, après-ski cocktails, and designer trunk shows.
The 1,649-square-foot space will be stocked with a tight edit of the apparel, accessories, and the clean beauty essentials goop is known for. Products will include goop’s own lines of luxury skin care, apparel, wellness, and fragrance, rounded out by an assortment of items from other brands. At special events, guests can enjoy festive cocktails by Ketel One Botanical, a first-of-its-kind, 100 percent non-GMO grain vodka distilled with real botanicals and infused with natural fruit essences. With no carbs, no artificial flavors, no added sugars, and no artificial sweeteners, Ketel One Botanical is best served as a Botanical Spritz, perfect for après ski occasions.
Designed by Mia Dalton of Mia Dalton Design, the space is reflective of goop’s aesthetic, with a nod to Aspen locale. The designer was “inspired by a Swiss chalet—blending the overall goop aesthetic with a little bit of whimsy in the winter mountains,” she says. “I wanted to shy away from the typical American Rocky Mountain look but still keep the feeling cozy, warm, and modern.”
The winter inspired assortment includes a specific edit of goop’s own lines of G. Label apparel and G. Sport activewear; ready-to-wear, accessories, shoes, outerwear and activewear from brands including Giorgio Armani, Banana Republic, Madeleine Thompson, Andrew Marc, Alo, Live the Process, Monrow, and TUMI. The store will also include the new goop x Sperry collaboration, featuring two women’s styles with a modern take on the all-American, classic Sperry Saltwater Duck boot; the goop x Perfect Moment collaboration, a limited-edition collection of skiwear that is both fashion-forward and functional; and jewelry from designers including Jennifer Meyer, Eriness, and Sophie Ratner. UK retailer Childrensalon will be powering The Kids Ski Shop offering cold-weather essentials for the minis to stay stylish on the slopes. The home assortment includes GreenPan cookware in a new blush color exclusive to goop, Richard Brendon barware, and Hangai and Teixidores linens. The wellness selection features an assortment of supplements from brands including The Beauty Chef, workout accessories, like OPTP foam rollers; between-the-sheets items, like Crave and Smile Makers; and aromatherapy from brands including vitruvi. The space is packed with skin care, makeup, and body care from Vintner’s Daughter, Dr. Barbara Sturm, Westman Atelier, Alpyn Beauty, Jillian Dempsey, Hourglass and more, plus goop Beauty—goop’s own collection of high-performance, clean skin care, which includes the recently launched GOOPGLOW Microderm Instant Glow Exfoliator, skin-boosting ingestibles, and artisanal fragrance, bath, and body essentials.
goop MRKT Aspen is open from December 12 to March 29.
goop MRKT Pop-up Store
422 East Cooper Avenue
Aspen, CO 81611
goop is a lifestyle brand with its roots in content across six key pillars: wellness, travel, food, beauty, style, and work. Within those pillars, goop curates and sells a tightly edited array of products; we also make our own goods in beauty, fashion, and wellness. goop launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter. GP wanted to share her unbiased travel recommendations, health-centric recipes, and shopping discoveries, and she also wanted to get her own questions—about health, fitness, and the psyche— answered. goop continues to be a place for GP, now the company’s CEO, to introduce readers to incredible experts who have mentored her throughout her life, along with new ideas about where to shop, eat, and stay, plus clean recipes.