As a woman entering into “middle-agedom”, I will be the first to admit that life has started to catch up with me and, in some cases, it ain’t purdy. My years of running to stay in-shape, and the constant activity of my young kids, have affected my body and mind. In most cases, the effects have been positive! I have been able to maintain a healthy lifestyle and an active mind well into my forties. However, with that said, a few emotional bumps and physical bruises along the way have also changed my make-up and, now, have me looking for stronger recipes for pain, endurance, aging and tranquility.
Finding the cure
Our recent decade in tech has brought us so many ways to research the new cure-all for many of life’s aches and pains. We can Google almost any subject, stream podcasts on almost any topic, join online groups to find community resolution and download music for respite from the day’s challenges. And, in taking advantage of our digital resources, we can find cures for most of our bodily ailments and emotional challenges. With my recent decision to have a hip-replacement, my older-age of parenting young kids and my intent to keep my aging skin from dragging on the ground, I began my online exploration of cannabidiol (CBD) and it’s positive effects on, well, almost anything life throws your way!
The new IT on-the-block
If you type in “CBD” in a search, one of the first items that pops up is “CBD – What We Know, and What We Don’t”, an article delivered by Harvard Medical School, no less. And, in this piece, Dr. Peter Grinspoon notes: “We need more research but CBD may be prove to be an option for managing anxiety, insomnia, and chronic pain.” BAM! What a perfect introductory statement to address my many questions surrounding this new “IT” cure. In addition to the few uses mentioned, there are certainly as many health benefits, side effects and risks boldly listed. As most health professionals know very little about CBD, or have decided not to educate themselves on the potentially positive outcome of its use, the public is left to inform ourselves. And, the internet provides quite a platform for this investigation.
Living your BEST life
So…as I began my research, I happened to be introduced to Life Elements, a small company founded (mentally/emotionally) in Mexico and Silicon Valley, and now located on the Central Coast of California. A talented and experienced duo create craft Skin and Body Care made with organic, hemp-derived CBD, grown in the USA, and incorporate ancient ingredients (by way of a rich Mexican heritage) trusted for centuries. Martha Van Inwegen – a product alchemist out of sheer practice and curiosity, and her husband, Curt Van Inwegen – a marketing master with years of experience in developing and launching explosive start-ups, are the thinkers and the doers behind Life Elements recipes for “your best life”…or, at least, a better version of what you have going on now.
The Good? The Bad? The unknown, revealed.
As Martha and I connected, the first observation that I had – and that she confirmed – is the quantity of research needed to understand what the average layman is getting into when considering the use of CBD. In an effort to make some of this found research, readable, I will offer some notes below:
Marijuana and CBD – 2 completely different things
- Hemp is a strain of the Cannabis sativa plant species that is grown specifically for the industrial uses of its derived products. It is one of the fastest growing plants and was one of the first plants to be spun into usable fiber 10,000 years ago. https://en.wikipedia.org/wiki/Hemp
- Hemp and marijuana are terms which are often used interchangeably, however, these plants are cultivated for different reasons. Hemp is high in CBD content while low in THC content. It is also cultivated for its seeds and stalks and is also used in textiles, food, cooking oils, biofuels, clothes, and more. Marijuana is high in THC content and low in CBD content. https://madebyhemp.com
- Cannabidiol (CBD) is a naturally occurring compound found in the resinous flower of Cannabis; a safe, non-addictive substance, CBD is one of more than a hundred “phytocannabinoids,” which are unique to cannabis and endow the plant with its robust therapeutic profile. https://www.projectcbd.org
- Marijuana is a greenish-gray mixture of the dried flowers of Cannabis sativa; the main psychoactive chemical in marijuana is delta-9-tetrahydrocannabinol (THC). The chemical is found in resin produced by the leaves and buds primarily of the female cannabis plant. https://www.drugabuse.gov
- CBD oil can be derived from both hemp and marijuana. On the federal level, CBD derived from hemp is legal (if below .3% THC). CBD derived from marijuana is illegal on the federal level. https://madebyhemp.com
- CBD used to be regulated until the 2018 Farm Bill was passed
*The 2018 Farm Bill removes hemp from the Controlled Substances Act, paving the way for the wholly legal cultivation, possession, sale and distribution of the hemp plant. https://en.wikipedia.org/wiki/Hemp
- THC is federally regulated…
- LEGAL in 11 states, recreationally
- PROHIBITED in 3 states: Idaho, South Dakota, Nebraska
- LEGAL for medical use in all remaining states
- Ingestible CBD is still ILLEGAL via the Federal Govt (FDA)
Martha – in a dual role of an educator and distributor of CBD-based products – believes that education is KEY in selling her line of healing products. There are so many people who are confused when faced with the option of using CBD-based items. She, and most of the CBD community touting health benefits and natural components in their products, don’t leave this education to the many “pot shops” that have opened across the nation. Instead, Life Elements uses their online platform to educate and sell their goods, direct. The sales people found in the brick and mortar stores are there to push THC-based items…and they do it well. Unfortunately, the CBD sales fall a bit lower on the level of importance in such stores, as the majority of the population recognize the shops for their “higher” appeal. There are some neighborhood shops who offer CBD-based products for sale: Whole Foods and all-natural markets could be a few retail options for CBD…but, there are few who offer the education factor, which truly sells the benefits!
Everybody wants IT
Interestingly enough, Martha notes that Life Elements works with municipalities and public service agencies who want to LEGALLY use the products! Within this community of (often tested) government-appointed positions, users require a THC-free product for their aches and pains. So, the company is going through a rebrand to include broad-spectrum CBD.
What is a broad spectrum CBD?
Broad-spectrum hemp CBD refers to the method of extraction, which includes the same cannabinoid profile present in the original hemp plant but takes the extra step to remove all traces of THC. This is crucial because it allows the cannabinoids to function together, resulting in higher efficacy and perfectly reflects the saying: The sum is greater than the whole of the parts, otherwise known as the “entourage effect.” Broad-spectrum CBD is full-spectrum CBD without any THC.
The confusion surrounding the relationship between CBD and THC is now being lifted. With education comes enlightenment! And, as a busy entrepreneur and involved mother of two, I have a few more choices for anxiety and pain-relief than I had had, previously. Martha reveals that I am not the only woman who has “seen the light” of recent; women are Life Elements primary audience, compromising 75% of all the company’s sales! I suppose this should come as no surprise. We make 85% of all consumer purchasing decisions, and account for $7 trillion in consumer and business spending…which now includes alternative health CBD-based product lines, like Life Elements. Hallelujah!
What are we buying, today?
So, I eagerly delve into the website’s offerings of skin care, bath bombs (THE best!) and tinctures…looking for a variety of cure-all options. The Bath Bombs, I’m told, are, by-far, the hottest commodity on their site. As sleep deprivation and pain relief are THE MOST requested issues to resolve, the tagline sells me immediately:
“Mend your body and soul with a pain-relieving, mind-unwinding, CBD Bath Bomb massage.”
NOTE: As a natural chemist and healer, Martha notes that an interesting phenomenon affected Life Element’s sale of Bath Bombs earlier this year. In 2019, Mercury was in retrograde March 5-28 and July 7-August 2. Mercury retrograde is an optical illusion which means it looks as if the planet is moving backwards from our view here on earth. Astrologers believe that during this perceived backwards motion, technology and communication could get disrupted, putting a damper on anyone’s mood. https://www.countryliving.com
In the Spring, the company released a special BOMB at 250 mg (their highest concentration in the fizzy mass), helping to provide the ultimate in relaxation. It SOLD OUT…to the women and their men. Mercury is expected to be in retrograde again this year from October 31-November 20. So, start shopping. Life Elements ships everywhere!
And, if you’re not quite ready to jump in to a CBD-laden, silky-water bath just yet…Martha points out, “CBD is the cool kid on the block right now, and she’s not going anywhere.” So, take your time, do your research, ask your friends (chances are, they may be closet CBD-ers) and grab some samples. Switching up your health and healing routine could be easier than you think…and it may just add wonderful, new elements to your life that take you from better to BEST!
8793 Plata Lane, Ste B, Atascadero, California, 93422